sitour's international advertising network continues to grow: from the 2026/27 winter season, feratel Switzerland is expanding its out-of-home portfolio with attractive advertising spaces in one of Switzerland's best-known tourist destinations. As part of a new advertising partnership with Schilthornbahn AG, feratel Switzerland is taking over the exclusive marketing of selected advertising locations in the newly constructed station buildings of the Schilthornbahn 20XX.
With the Schilthorn at an altitude of 2,970 meters, the sitour advertising network gains another premium location with international appeal. The destination in the Bernese Oberland is one of the best-known excursion destinations in Switzerland and attracts guests from Switzerland and abroad all year round. The Schilthorn gained worldwide fame as the filming location for the James Bond classic "On Her Majesty's Secret Service" and is still closely associated with the "Piz Gloria" brand today.
The new advertising opportunities are part of the comprehensive modernization of the Schilthorn cable car. All valley, middle and mountain stations have been rebuilt and will be opened in stages by spring 2026. In future, national and international brands will have access to eye-catching large advertising spaces at and in the highly frequented station areas.
"The Schilthorn offers 'Legendary Moments' in a spectacular setting - with the new lift, our guests will experience the destination in a new dimension. We are delighted about the partnership with feratel Switzerland as a reliable partner for marketing our advertising opportunities on the Schilthorn with global reach," explains Christoph Egger, Director of Schilthornbahn AG.
Marketing of the advertising spaces will start with the 2026/27 winter season, allowing interested companies and agencies to benefit from exceptional, highly frequented out-of-home locations for effective brand staging in one of the best-known tourism regions in the Swiss Alps.
Please contact us for more details!
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Advertising in the middle of the skiing experience with iSKI. The app provides up-to-date information on slopes, lifts, weather, snow depths and ski days in over 20 countries and more than 2,000 ski resorts worldwide.
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sitour offers exclusive advertising placements in highly frequented high-altitude locations
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sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.