sitour and iSKI combine digital and analog worlds

What many people don't know: Behind this digital companion from INTERMAPS is also sitour, the specialist for alpine advertising spaces. This opens up a unique advertising environment for agencies and brands - where target groups are on the move.

Digital reach meets real visibility

The iSKI app accompanies winter sports enthusiasts from breakfast to the final descent. They check the snow report, plan their route, measure altitude and share their experiences. For advertisers, this creates a rare combination of digital precision and emotional proximity. Together with sitour's classic advertising spaces - from large-format panorama boards to LED screens and gondola branding - a campaign can be orchestrated across multiple channels.

"We bring brands to places where people go on vacation, do sports and enjoy their free time," says Milan Jurdik, Managing Director of sitour International. "These are moments when advertising is perceived without being disruptive."

Target groups with a clear passion

Winter sports enthusiasts are a defined target group with high purchasing power. They travel regularly, invest in equipment, fashion, technology and enjoyment. At the same time, they are open to new products and digital offers. Those who are present in the iSKI app and use outdoor spaces in the same area at the same time benefit from this high level of recognition and brand loyalty.

Cross-media campaigns in the mountain area

This opens up a wide range of opportunities for agencies: Campaigns can be planned for specific locations, targeted regionally and linked to the mountain experience in terms of content. An ad in the app can refer to a promotion at the valley station, while a QR code on site leads directly to the app. This interlinking makes advertising in the Alpine region measurable and lively.

sitour and iSKI thus offer an infrastructure that goes far beyond classic winter sports communication. Where the mountains used to be regarded as isolated advertising spaces, they are now digitally networked experience spaces with a clear target group, a long duration of stay and an emotional connection.

International presence

Whether the Alps, Pyrenees or Rockies - iSKI has long been on the move internationally. This opens up new perspectives for agencies that are active in several markets at the same time. Campaigns can be planned centrally and played out locally. sitour ensures the connection between the digital touchpoints and the visible areas on site.