Under the motto "Destination management and mountain regions", more than 200 representatives from the tourism and mountain railway industry discussed current developments, challenges and future opportunities for Alpine destinations.
Among other things, the focus was on
The conference offered a valuable platform for the exchange of know-how, experiences and new perspectives for the further development of mountain destinations. In particular, the combination of strategic topics, technological developments and practical insights once again made the event an important industry meeting point for the future of international mountain tourism.
We would like to thank all partners, speakers and participants for the inspiring discussions, open exchange and professional atmosphere. We are already looking forward to the next edition of the conference.
The trend towards "coolcation" is bringing fresh impetus to Alpine summer tourism. More and more people are consciously spending their summer vacation in the cooler mountain regions, creating attractive conditions for attention-grabbing brand presentations in the alpine environment.
The Alpine Ski World Cup kicks off 25/26 october in Sölden and with it the 2025/26 winter season.
Advertising in the middle of the skiing experience with iSKI. The app provides up-to-date information on slopes, lifts, weather, snow depths and ski days in over 20 countries and more than 2,000 ski resorts worldwide.
The winter season is just around the corner. Now is the right time to secure the best OOH placements in the mountains.
sitour offers exclusive advertising placements in highly frequented high-altitude locations
From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!
The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!
The 25th Conference of Czech Mountain Regions recently took place in Špindlerův Mlýn. With over 200 participants, the anniversary edition set a new attendance record.
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.