Out-of-home campaign & event: Gris Blanc in alpine ski resorts

Client(s)
Gérard Bertrand Winery, Narbonne, France
Place(s) / Country
Sölden (Tyrol/Austria) - Ofterschwang (Allgäu/(Germany) - Winterberg (North Rhine-Westphalia/Germany)

The campaign combined eye-catching branding on lift pylons with a unique on-site experience in specially branded gondolas. During a ride up the mountain, ski guests were able to discover the fresh character of Gris Blanc in an unmistakable alpine setting.

The project, which was implemented in the top Tyrolean ski resort of Sölden, the Bavarian ski resort of Ofterschwang and the well-known German ski resort of Winterberg, demonstrates how lifestyle brands can connect with their audience in an emotionally appealing environment.

By merging winter sports, mountain atmosphere and French wine culture, the campaign created an unforgettable brand experience right on the slopes.

Promotion with wine tasting in a gondola of the Giggijochbahn in the Sölden ski area
Ski lift pylon poster with Gris Blanc motif on the Hainbachkar lift in the Sölden ski resort, Tyrol, Austria
Gondola branding on the inside of the gondola disk with Gric Blanc motif in the ski area Sölden
Ski lift pylon poster with a Gric Blanc motif on the Hainbachkar lift in the Sölden ski resort, Tyrol Austria
Project image for Longines - Premium advertising space in Kitzbühel

Longines - Premium advertising space in Kitzbühel

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Innovative

sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.

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sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.

International

sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.