Special conversion for Cupra

CUPRA dominated the scene this winter in the two top destinations of Saas-Fee and Aletsch Arena. Visitors to the ski resorts encounter the brand time and again - whether on the way to the slopes, skiing or enjoying the view from the mountain restaurant. The strikingly branded gondolas are a central component of the branding - both on small and large gondolas along the main axes. A real eye-catcher that visibly connects CUPRA with the alpine movement. CUPRA is also flying the flag on the slopes themselves: the race parks have been designed entirely in the CUPRA design - from the start house with flags to the finish area. Skiers can compete in the disciplines of speed, slalom and giant slalom. The challenge has a clear name: CUPRA Challenge.

A special highlight: the vehicle placement in Saas-Fee on the terrace of Europe's highest revolving restaurant on the Mittelallalin. This is where design meets high alpine - and the CUPRA becomes part of an unforgettable panorama. The CUPRA brand is not only visible in Saas-Fee and the Aletsch Arena, but can also be experienced - authentic, sporty and innovative.